How Does The Video Production Process Work? Understand Better


Advertising is one of the most important factors in any company’s customer purchase journey, as it is the tool that allows consumers to find the product or service they want to buy. There are countless different formats, resources, and strategic actions that can be used to promote a brand, idea, concept, or merchandise. Audiovisual production is one of the most traditionally used because of its ability to convey a message to its viewers accurately.

Therefore, in today’s article, we will show you step-by-step the entire video production process, from the simplest to the most complex steps. Keep reading the content to check it out!

Script Creation

The first thing to be done in video production which can be done by gillespie productions services for example is to capture all the ideas, information, and lost goals and unite them in a single place to outline a plan to be followed by everyone involved in the project. In other words, the script is the video project itself. It must contain the main narrative elements. That’s why it’s essential to analyze marketing information and study references before simply moving forward with recordings.

After all, the script must reach the company’s communication needs and the profile of its customers so that the result of the generated content can communicate with the target audience.

It is also worth mentioning that the script must be written by someone who knows what they are doing since it is the basis of the entire project. Therefore, consider the possibility of enlisting the help of a company specialized in video production to generate better results, obtain a great cost-benefit and facilitate the work.

Budget Planning (Pre-Production)

This is the stage where, based on the roadmap, all the execution of the tasks is carefully planned. The main activities to be carried out are:

  • study of recording dates
  • choice of scenarios/locations
  • choice of actors/actresses
  • choice of presenters/speakers
  • choice of references to be followed
  • survey of costs, expenses, and investments (materials, costumes, equipment, etc.) necessary to implement the project

Based on this information, it is possible to carry out the entire research process and interviews and, of course, define on average what the budget will be for the production to move forward. Bearing in mind that recording in public places often requires a request and authorization from agencies, such as the city hall of the region, and, in private environments, the prior authorization of those responsible for the area.

Choice Of Video Format/Type

Once you have all the video production goals defined, it’s time to choose the best format for your content, as it is from this that you will define the tone of the voiceover, the duration, rhythm, visual identity, and other aspects that will give “personality” to the project.

It is worth mentioning that the choice of video format should always consider the profile of the consumers who will watch it. In other words, audiovisual content must communicate using a language that attracts customers. Explainer videos in 2D animation, for example, communicate very clearly the benefits of your product or service and can bring incredible results in your sales.

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