1. WHAT IS A GOOGLE RANKING FACTOR?
It is a criterion utilised by the Google algorithm to find the quality, relevance, and authority of a webpage in search results ranking. Example: Backlinks, keywords, page speed, etc. They together control the visibility of a site in search engine results. For example, if a person types “best WordPress theme,” then Google, according to its ranking factors, displays the content that is of use. From the number of words on a page to the time it takes to upload the picture, ranking factors can include anything. The main aim of Google is to provide relevant content to solve their search and create a positive experience.
2. WHAT ARE THE MOST IMPORTANT GOOGLE RANKING FACTORS?
When it comes to higher rankings few website owners may be tempted to enhance every ranking factor. Perfection is impossible from Google’s angle. Therefore, ensure that you prioritize the ranking factor from which you can derive the maximum benefit. Some of the most important ranking factors for ranking higher in search results are listed below:
2.1 HIGH QUALITY CONTENT
Quality of your content creates a huge impact in the case of Google ranking factors. If your content is unique, fresh, and helpful, then Google will rank it high in its SERPS. Even if your website is optimised, if your content does not add value, then you won’t get a higher ranking.
2.2 BACK LINKS
The next important Google Ranking Factor after content is Backlinks. Incoming links create a huge impact on Google’s algorithm. This is why strategies such as seo alberta focus heavily on building quality backlinks to improve visibility and authority. Websites with few backlinks get less organic traffic because they are buried too deep in search results.
2.3 SEARCH INTENT AND CONTENT RELEVANCY
Apart from those mentioned above, one of the important ranking factors is how your content matches the user’s search intent. Search intent is described as a term that describes what a user is trying to achieve with a search. Understanding the why behind a search query is important, as every search is different and it is also essential that your content properly addresses.
2.4 WEBSITE LOADING SPEECH
Page Speeds was made another important category in May 2021. Metrics are included in website speed, which is considered the main factor for a critical user experience. It estimates the overall speed and responsiveness of the website, in addition to the loading speed of other elements like fonts and images.
2.5 MOBILE FRIENDLINESS
Since the year 2019, when Google ranked its very important that your website is responsive in any size of screen. Google now uses your website’s mobile version for indexing and ranking. Previously, Google used a desktop version. This shift was made due to an increase of 4.2 billion mobile internet users.
2.6 DOMAIN AUTHORITY
This is a metric that marks your wesite’s skill on a certain topic and its potential to rank on search engines. It generates a score from 1 to 100 and was invented by an SEO company called Moz.
